1. The Buytok Platform Ecosystem
Buytok is a social commerce platform operating in Nigeria. On Buytok:
- Feeds & Video Reels: Products are discovered primarily through interactive short-form video reels and categorized feeds where retailers showcase physical goods in action.
- Item Categories: Customers can scroll, filter, and explore verified merchandise across fashion, gadgets, home goods, beauty, automotive, and more.
- Retailer Postings & Multi-Tier Pricing: Verified retailers may upload product catalogs with multiple pricing structures, including Single Retail, Wholesale/Bulk, Promotional Discounts, and Negotiable Price Bands.
- Price Negotiation: Customers can submit real-time counter-offers and negotiate prices directly with sellers inside our secure messaging interface.
- 100% Escrow Protection: All customer payments are held in an isolated escrow vault. Money is released to the retailer only after the product arrives and is inspected and approved by the buyer.
